A Blacksheep introduction for new Chinese book

February 2010
A Blacksheep introduction for new Chinese book

A new book looking at the world's top restaurants - Global Vogue Restaurant - has just been published in China by the Shenzhen Chuangyang Cultural Dissemination Co. Ltd. Blacksheep were honoured to be asked to write the introduction to the book and contributed an essay, authored by Tim Mutton and Jo Sampson, on the most important ingredients, in our view, in the creation of a successful luxury leisure environment. ‘As designers', the article opined, ‘95% of our efforts are invisible to the casual diner or drinker. We spend a lot of time talking to clients in the early stages and clarifying what the offer is. What is the venue selling and where do they see their profits coming from? We don't overcomplicate things.' The introduction concludes that a successful venue ‘is all about vision, integrity and detail. A signature space makes people - customers and staff - feel special. And it's that shared enjoyment of something out of the ordinary that keeps the coming back for more.'