Jamie’s Italian at Westfield opens for business

August 2010
Jamie’s Italian at Westfield opens for business

The first ‘Jamie's Italian' restaurant, designed by Blacksheep for Jamie Oliver at the Westfield London shopping centre at White City, is now open for business. ‘We were very impressed with how open the client was to new ideas that expressed the fresh, honest and accessible feel of the brand,' commented Blacksheep MD Tim Mutton. Stand-out design features at the 250-cover restaurant include a vintage Citroën van parked outside, serving Jamie's 'Smash Ups', where ice cream, fruit and nuts are all mixed to order and served on a plate; a ‘Scooter Wall', made up of rows of individual scooter headlights and a ‘Market Place' section to highlight the retail and theatrical aspects of the kitchen. Blacksheep is also working on a further restaurant for the brand, due to open later this year in Birmingham.