Amara

Work in Progress

Natural Cues for Relaxed Dining

Amara is a casual dining offer, which takes its cues from nature, with environmental graphics inspired by from leaf and organic forms. The restaurant’s identity is a combination of typography with bespoke manipulation of the ‘A’ of Amara.  It is used in conjunction with abrand leaf pattern, drawn from leaf shapes of citrus fruit with a smattering of limes & lemons.  The range of graphic items includes stationery, menus, bill wallet, takeaway packaging, uniforms and signage, whilst environmental graphics include a lift wall feature (fret cut metal leaves which ‘grow’ across the wooden wall panelling), colourful banquette ends & glass manifestations.