The Connoisseur

Work in Progress

Luxury to Take Home

Blacksheep has branded and created a complete interior concept for The Connoisseur, a new luxury bakery and food emporium in Jeddah.  The store, which offers a wide array of upmarket foods and drinks, is part of an upmarket, specialist, multi-faceted food offer.  The typographical logo evokes this high-end positioning and is used in conjunction with a brand pattern, which derives from sugared almond shapes and is also used within the environment (for the bread display unit).  The graphics package includes the retail offer’s identity, stationery, packaging (boxes, bags, ribbons and stickers), product labelling and staff uniforms.