Whisky Mist

"Oozes exclusivity."

X2 Global

Subtle Abstraction

Whisky Mist at Zeta, situated on the ground floor of the Hilton Park Lane, is ‘must visit’ location for London’s elite party-goers.  As well as creating an intimate and sophisticated interior, Blacksheep designed the Whisky Mist brand identity, including exterior signage, wayfinding, and a dramatic 10m bar graphic and ‘Mist’ ceiling feature.  Taking inspiration from whisky as the world's most aspirational spirit, the branding, in golf, alludes to the outline shape of a quaich - a traditional trophy cup and one of several theatrical sharing vessels which groups of customers at the venue can order up to drink from communally.