WWRD at ‘Ambiente’, Frankfurt

Blacksheep have an ongoing relationship with WWRD (Wedgwood, Waterford, Royal Doulton), with the consultancy taking the role of brand guardians, focusing particularly on the development of 3D branded environments.  The first iteration of this partnership was revealed at Ambiente in Frankfurt, one of Europe’s most established trade fairs for design and products for the home.  Blacksheep’s approach was to create personalities and roomsets for each brand and designer edition on display (including Jasper Conran, Vera Wang, Waterford Crystal, Royal Albert and Wedgwood’s informal ware), with Georgian wall panelling around the spaces representing the heritage of the WWRD brand and individual roomset treatments and colourways inspired by individual brand ranges.