Novotel Tower Bridge

"Blacksheep strike perfect balance between business and leisure at Novotel’s Number One UK Outlet."

Designdirectory.co.uk, September 2009

The Perfect Balance of Business & Leisure

A complete redevelopment of the ground floor area of the 203-bedroom Tower Bridge Novotel, the brand’s number one UK outlet, including the reception, bar, lounge and dining areas, in order to create a new three-dimensional expression of the Novotel brand and provide a relaxed and informal environment to appeal equally to both business and leisure travellers. The finished project made the public spaces more open and interconnected with a seamless day-to-evening customer flow, increasing public space revenue generation.