Puro Hotel

FINALIST
Hotel
FX International Interior Design Awards 2011

FINALIST
New Build
European Hotel design Awards 2011

Hotel Intelligence

Blacksheep has been commissioned to create the first in an innovative new chain of ‘budget-intelligent’ hotels called ‘Puro’, to be located in one of Europe’s hottest new cities (according to ‘Monocle’ magazine): Wroclaw, Poland’s 4th-largest metropolis.  The new brand is all about simplifying the hotel experience, without taking away any of its pleasures, with a high-tech interface, from interactive check-in to card-activated services to an ‘info wall’ for messaging and local and international news, as well as a large, highly social public space, in which visitors can eat, drink, work or socialize.  The launch site, which completes in early 2011 (in good time for the 2012 European Football Championship), is also in a great location, offering business and tourist clients an urban oasis with wonderful gardens, outdoor decking, city views and nearby music venues in the oldest part of the burgeoning university city.